Growth Lead

Experimentation Product is a server-side experimentation and personalization platform running on Cloudflare Workers.
It empowers teams to run server-side A/B tests, split experiments, and SEO-safe personalization directly on Cloudflare Workers - ensuring zero impact on page speed, security, or SEO performance.
Our niche is well-defined, and the product delivers real value - but the onboarding isn’t plug-and-play.
Experimentation Product requires a thoughtful, technical setup process. That’s why we’re not looking for someone just to run campaigns.
We’re looking for a Growth Lead who can shape the narrative, guide adoption, and build scalable, sustainable growth from the ground up.

Responsibilities:

Discovery & Outreach

Identify and segment key target audiences, including startups and teams operating on Cloudflare
Plan and execute structured outreach campaigns to generate qualified leads and partnerships
Represent Experimentation Product through podcasts, interviews, and relevant community discussions
Build and maintain a professional network that contributes to product awareness and business growth

Content & Communication

Translate complex technical concepts (server-side testing, Cloudflare Workers, SEO-safe experimentation) into clear and compelling narratives
Develop content strategies across multiple formats — including video explainers, product case studies, articles, and email campaigns
Design and publish simple, conversion-oriented landing pages using Framer or similar tools
Manage all social media channels, ensuring consistent messaging and brand alignment

Activation & Growth

Re-engage users who registered but have not completed onboarding or activation
Plan and optimize targeted, cost-effective advertising campaigns across relevant platforms and professional communities
Collaborate closely with product and engineering teams to ensure that marketing communication aligns with product improvements and the roadmap
Consistently translate technical value into clear business benefits for decision-makers

Hypothesis & Experimentation

Formulate and validate data-driven growth hypotheses
Use AI-driven tools to streamline content creation, automation, and market research workflows
Develop scalable, repeatable growth processes that can be continuously measured and improved

Our expectations:

Growth Marketing: 2+ years in B2B or startups, with proven success driving user acquisition and activation
Outbound & Communication: Comfortable with direct outreach, cold messaging, and public speaking (podcasts, demos, communities)
Content & Storytelling: Strong ability to craft narratives that convert complex tech into business value
Self-Management: Independent, structured, and proactive. No micromanagement - just ownership
Technical Literacy: Basic understanding of web infrastructure (bonus if familiar with Cloudflare)
AI Power User: Experienced in using LLMs and other tools to scale workflows
Language Skills: Fluent in English (C1) and Russian (B2+)

Why Join us

At Mad Devs, you will be part of a company that values creativity, strategic thinking, and continuous improvement. You will work on meaningful projects that impact millions of users worldwide alongside a talented and supportive team. By joining our team, you will have the opportunity to make a real impact, grow your career, and contribute to developing cutting-edge solutions in the world of backend engineering.